Bed & Breakfasts in Italy: The case of the Emilia-Romagna Region

di Teresa Branzaglia

Alma Mater Studiorum
Università di Bologna
School of Economics Management and Statistics
Campus Rimini
Second Cycle Degree Programme in Tourism Economics and Management
Relatore: Manuela Presutti
Anno Accademico: 2015/2016

Introduction

1 - The Bed & Breakfast phenomenon

1.1 - Origin and Development of “B&Bs”

1.2 - Bed & Breakfasts in the U.S.A.

1.3 - Bed & Breakfasts in New Zealand

1.4 - Bed & Breakfasts in Europe

1.4.1 - Ireland

1.4.2 - Great Britain

1.4.3 - France

1.4.4 - Rest of Europe

1.5 - Bed & Breakfasts in Italy

2 - The legislative situation in Italy and Emilia-Romagna

2.1 - The regulatory evolution of tourism in Italy

2.2 - The controversial Italian situation in the Bed & Breakfast field

2.3 - Emilia-Romagna: the touristic structure

2.4 - The Emilia-Romagna law on Bed & Breakfasts

3 - Case Study: Business Plan for the Bed & Breakfast “Villa Teresa”

3.1 - Executive Summary

3.2 - Situation Analysis

3.2.1 - Mission, vision, and company values

3.2.2 - Description of products and services

3.2.3 - Demand and market analysis

3.2.4 - Business Definition

3.2.5 - Industrial Analysis

3.2.6 - Competitor Analysis

3.3 - Corporate Strategy

3.3.1 - Value Chain

3.3.2 - Business Strategies

3.3.3 - SWOT Analysis

3.4 - Implementation Part of the Plan

3.4.1 - Location of the Activity – Ravenna, Emilia-Romagna

3.4.2 - The Structure Description

3.4.3 - Marketing Mix

3.5 - Financial Aspects

4 - Conclusion

5 - Bibliography

6 - Sitography