...
Home Tesi universitarie Where to stay in the UK and in Italy: a comparative study of the language of holiday accommodation advertisements Internet Tourism Promotion

Where to stay in the UK and in Italy: a comparative study of the language of holiday accommodation advertisements

Where to stay in the UK and in Italy: a comparative study of the language of holiday accommodation advertisements
di Beatrice Stellin

Università degli Studi di Padova
Facoltà di Lettere e Filosofia
Facoltà di Scienze Politiche
Dipartimento di Lingue e Letterature anglo-germaniche e slave

Relatore: Prof. Erik Castello
Tesi di laurea di: Beatrice Stellin (Matr. N. 614513 MZL)

1 - Internet Tourism Promotion

In recent years, the Internet's constant development has influenced the life of millions of people - radically changing the way in which they search for information - as well as the economic sectors, where the circulation of data all over the world has strengthen the market power of companies which used the net as a good promotional medium.
In particular, in the field of tourism, Internet has changed both the features of the intermediation system and of tourism promotion, offering new opportunities for competitiveness and success at low prices and, at the same time, increasing the quality of the services which are offered to customers.
A hotel website, for example, can provide tourists with a large number of useful services, such as the possibility to book a room online, to check availability and prices, to read and see the main features of the hotel thanks to detailed descriptions and photos. Given this state of affairs, customers have become more and more demanding when searching for information and this is the reason why, in order to be successful, tourism promotion needs to take into account the various aspects of the demand and to adopt particular strategies for the linguistic style, the content and the layout, whose role is to attract customers and persuade them to book a holiday in that particular place (Manca, 2009: 153-154). Therefore, promoting a holiday in a certain kind of accommodation does not mean just ‘describing', but also develop a kind of promotion which focuses on strategic linguistic and cultural elements, as they fascinate travellers and determine the success of the promotion itself.

< pagina precedente     |     indice     |     pagina seguente >
Tesi Universitarie sul B&B e sulla Microricettività
Invia una email a info@bed-and-breakfast.it con la tesi allegata; se la riterremo valida la pubblicheremo e la ricompenseremo con 100€.
Una vacanza in Bed and Breakfast è il modo più intimo e confortevole per conoscere l'Italia
(Vedi lo Spot Video del B&B) - È possibile che fra gli iscritti al portale www.bed-and-breakfast.it ci siano strutture che non sono dei bed & breakfast puri (affittacamere, locande, agriturismo, case vacanza, affitti turistici, family hotel). Se, infatti, i limiti legislativi del b&b sono chiari, molte persone amano viaggiare in strutture gestite familiarmente anche se queste non possono, legislativamente parlando, fregiarsi del titolo di b&b. Per ogni struttura è indicata la tipologia che, se cliccata, indica esattamente quali sono le sue caratteristiche.
Bed-and-Breakfast.it rispetta lo standard PCI-DSS per i servizi di Prenotazione Alberghiera / Accomodation Reservation - Payment Card Industry Data Security Standard v.3.2, Service Provider Level 2
Realizzazione: Studio Scivoletto - P.Iva 01194800882
L'accesso o l'utilizzo di questo sito è subordinato all'accettazione dei Termini del servizio, Informativa sulla Privacy e Cookie Policy
Aggiungi B&B
Scarica la nostra app per smartphone:
Appstore
Google Play